Hungarian brands at BCEFW: trends of the season

Hungarian brands  at BCEFW: trends of the season

Budapest Central European Fashion Week (BCEFW) takes place twice a year, showcasing over 50 Central European and other selected international designers to a global audience of influential media and fashion professionals.

The spring-summer 2023 show season was an anniversary for  Fashion week in Budapest. During the 10th BCEFW , Hungarian brands  AERON, ARTISTA, The DAIGE, EVELINFINK, Kata Szegedi, Katti Zoób, Nanushka, The NINI, PELSO, Romani, Sentiments, Thefour, Tomcsanyi, Viktoriavarga, Virag Kerenuy, Zsigmond presented their collections.

BCEFW celebrates the creative and commercial importance of the regional fashion industry and international partnerships. Each season, BCEFW creates a dedicated exhibition space for accessory designers and a pop-up store. Design-related events and exhibitions, special venues and the best local bars, hotels, restaurants are involved as side events to show visitors the atmosphere of Budapest.

Woman Magazine has prepared a fashion review of collections that set future trends for the 2022/23 season.

AERON

The AERON brand, founded in Budapest by Ester Aron, strives to flawlessly combine the timelessness of traditions with the most modern design technologies, through the prism of the everyday life of a modern woman. On the catwalk in Budapest, guests were able to see a mix of the ZERO collection launched a few months ago and key looks from the new spring/summer collection. 

The main trends: dresses in delicate shades, jackets and trouser sets made of silk, unexpected cutouts on the sides or on the back. 

Nanushka

Nanushka is a Budapest-based womenswear, menswear and accessories brand founded in 2006 by Sandra Sandor. Nanushka combines clean design and conscious creativity in a bohemian modernist worldview rooted in travel, innovation and heritage.

The brand operates a standalone flagship concept store in Budapest. Its collections are now available in more than 30 countries worldwide through online stores, specialty stores and department stores such as Bergdorf Goodman, Selfridges, Liberty and Browns, Net-a-Porter and MyTheresa, and ships to more than 100 countries worldwide.

The new collection consists of sweaters made of thick knitwear, tweed dresses and clothes made of eco-leather. Gentle colors create a refined and elegant image.

Main trends: asymmetry, play of textures and colors

ARTISTA

The ARTISTA brand was united by 3  designers: Katalin Imre, Nora Ratz and Katalin Stampf. ARTISTA creates clothes that strike a balance between luxury and sport, casual casual wear that can be made special for any occasion. The company has a showroom in Budapest, a flagship store in Vienna and several stock and online stores.

Main trends: traditional Japanese sense of colors, fabrics and proportions

Hungarian brands  at BCEFW: Kata Szegedi season trends

Kata Szegedi –  a Hungarian brand that attracted attention thanks to a large-scale collaboration with the Levis company. The Spring Summer 2023 collection is made from recycled denim, sheer silk, poplin and organic fabric. The brand itself says that this season was inspired by the aesthetics of the 90s, when denim was not just clothing, but part of pop culture.

It’s a mix of streetwear influences and a Hungarian sensibility, where silhouettes, shapes, textures and colors create an eclectic visual mix. Cutouts, designs, body-baring cutouts and sequins are everywhere in the collection, creating stylistic clashes with the roughness of denim.

Collections have been presented in Milan, Helsinki, Berlin, Paris and Budapest Fashion Weeks, worn by celebrities such as Rosine Murphy, Nicki Minaj, Kelly Rowland, Eniko Mihalik, Vanessa Aksente and Yukimi Nagano of Little Dragon.

Main trends: an experimental approach to denim

ZSIGMOND

The ZSIGMOND brand was born as a reinterpretation of Hungarian peasant culture in a modern context.  The approach of Dora, the creative director of Zsigmond, is quite cathartic. His spring-summer 2023 menswear collection presented at BCEFW is all about people, tradition, nature, and brings it to an end with almost shamanic motifs.

Sweatshirts, t-shirts, tank tops and jackets are combined with masks, plants that the models carry in their hands and props that look like tools used during rituals.

Main trends: multi-layering and black color 

TOMCSANYI

Contemporary womenswear brand TOMCSANYI , founded in 2012 by Dori Tomčanyi, explores the essence of Hungarian origin and pays attention to the ordinary moments and extraordinary aspects of life.

In the TOMCSANYI SS23 collection, beloved silhouettes and vintage prints return fresh and evolved to celebrate the brand’s 10-year history and its identity, which is deeply rooted in its Eastern European origins. Fresh shades and unexpected color combinations make up the palette for bright patterns printed on light natural fabrics.

Main trends: blue and yellow colors, floral prints

Photo:  HFDA / The Sparkle Content